This ecommerce SEO checklist covers the mistakes we see most often when auditing Dubai online stores — most of them are quick to fix once you know to look for them.
1. Duplicate Product Descriptions
Copying manufacturer descriptions word-for-word means your product pages are identical to hundreds of other stores selling the same item. Original descriptions, even short ones, help you rank where copy-pasted content can’t.
2. Missing or Generic Image Alt Text
Product images with no alt text, or generic ones like “IMG_4521,” miss an easy opportunity for both accessibility and image search visibility.
3. Slow-Loading Product Pages
Large, uncompressed product images are one of the most common causes of slow ecommerce sites — and slow pages hurt both conversions and rankings.
4. No Category Page Content
Category pages that are just a grid of products with zero descriptive text miss a real ranking opportunity — a short, genuinely useful paragraph about the category helps Google understand what it’s about.
5. Broken Links to Out-of-Stock Products
Deleting a product page entirely when it’s out of stock (rather than keeping it live with a “back in stock” message) creates broken links and loses any SEO value that page had built up.
Ecommerce SEO Checklist Item 6: No Schema Markup for Products
Product schema helps your listings show price, availability, and review stars directly in search results — a meaningful visibility advantage most competitors skip. Google’s own product structured data guide covers exactly what’s needed to implement this correctly.
7. Poor Internal Linking Between Related Products
Not linking related or complementary products to each other misses both a user-experience opportunity and an SEO one — internal links help Google understand your site’s structure.
8. Ignoring Mobile Checkout Experience
Most ecommerce traffic is mobile — a checkout process that’s clunky on a phone costs you sales regardless of how well your SEO brings people to the site in the first place.
At WebDynamics 360, ecommerce SEO is built into every store we develop from day one. Get a free store audit.
